SWOT Analysis

 On today’s class we start talking about marketing mix, starting with defining what is the Swot Analysis getting into the conclusion that the Swot analysis is when a company needs that the marketing department or any particular area of a company requires generating changes or developing strategies, a situation analysis is recommended as a basis. It allows identifying various aspects that should be considered before making changes in the organization. Consider 4 important criteria: internal, external, controllable and non-controllable.

The word SWOT have a meaning each letter.

-          -S trength

-          -W eakness

-          -O pportunity

-          -T hreat

Strength are controllable and internal factors of the organization. It allows us to visualize what the company does properly and that has decision-making capacity, some examples of Strengths are the standardized processes, use of technology, have a diversity of branches, etc. The weaknesses are negative aspects which can be considered as opportunities areas for the company, the organization needs to control them since it can make improvements and can harm the organization if they are not taken care of, some examples of weaknesses are: little time in the market, non-industrialized processes, they do not have certifications, they are only in one city, among others.  The opportunities are external aspects, not controllable by organization but that can benefit the company in some way, some examples are the reduction if taxes on our product, the government offered free training, congresses are held to link with other companies, among others. And the last of the 4 letters of SWOT is threat, threats are a non-controllable aspect that any harm the organization, only aspects of how to be the least affected by these external aspects can be identified, some examples could be the new competitors, increased tariffs, among others.