Leon Barrios Pablo Business Workshop

  This week we discuss and start talking about branding, the branding is separated in 5 types brand, logo, isotype, imagotype and isologo. The brand according to the Economic Times we can define it as: a name given to a product and/or service such that it takes on an identity by itself, the brand can contain important aspects that will secure the required differentiation between our competitors. Some important aspects are font, size, illustration, background, etc. The logo is the most common term used by, well. “Logo” means word and comes from the Latin. So, additional elements like symbols, images or icons in the text does not represent a logo. Because a Logo is always a lettering, typesetting, is only a grouping of letters or words. Isotype is from the Greek that means “equal or identical”. In another words an isotype is the graphical representation of the business. Is just the icon or image that visually shows the values and personality of your branding/product/service. ...

Now day the society is changing in so many different ways that the technology and the brands are having troubles to keep the pace, but all the society changes are for different forms of thinking but just a few people are trying to make a true change for the people that can’t fight for their own, in this class we view a video about how is necessary to improve the business so the people with vision problems  can use the web sites, specifically they can stand for their needs but there are a lot of people with special abilities that can’t fight for their rights, yesterday I have Reino, and we talk about how to make a big sacrifice you need to start by doing some sacrifices that are less extremes, and the change of the world is just like that, in order to make the world a better place for people with especial abilities we need to start with the most easy problems to solve, the people with  minor problems and issues, such as bad vision, with the simple change of gave the option to c...

This week we haven’t seen any new topic but we have do a new research activity where our professor Christopher gave us a brand such as Samsung, Tere Cazola, Truck Chef, and one I didn’t know about cookies, among others. My team and I have to investigate about several things about Samsung. Searching for this information make me understand way are so many people that like Samsung and in general Android products, the freedom that the operative system gave you is amazing, by the other hand Apple have a restricted operative system so is much more easy to use when you don’t want to have to configure everything on your smartphone, but there is where everything became clear, must the people that like apple can’t see way is there that like more any other smartphone, and even when the people can buy an iPhone there are people that like that feeling of freedom that Samsung give to their consumers. And on the other hand there are always people that like to much Samsung or any Android smartphone ...

On the last two weeks we have discuss about several topics such as the macro environment analysis, the outsources, offshoring and knowledge administration, another topic we talk about the environmental protection and how it affects on the acceptation of a product or a brand, we also chit chat about demographic aspects, cultural dimension of Hofstede and by last on the last two classes we talk about the marketing, more specifically the needs, wishes and demands of the consumer and the Maslow’s Pyramid. To get started I am going to explain what factors include the macro environment, it includes external factors that usually affect all organizations or most of them, there are 6 aspects that mainly involve an organization: demographic, technological, competition, economy, sociocultural and politics. Now I am going to explain what the outsource means, outsource means moving the work and activities of the company, which were previously performed in it, An example is the “Call-Center” whe...

Today I don’t have business class but I have to write a post for this blog and actually I don’t have any idea of what to talk in here soy I decide to do some research on one of the investors that came to my mind when I think on the only think that I know that is about business, Shark Tank, so I’m gone talk more specifically about Carlos Bremer.   Carlos Bremer is the director of the Financial Group Value that recently have won the auction of the mansion of the businessman call Zhenli Ye Gon, also is known of support the Mexican athletes with the Fundación Butaca Enlace, that the onlypurpose of that foundation is help the athletes that the government can´t support and s upport the  m, the most recent example are the Panamerican Games where they offer to every medalist a great scholarship. The point of all this explanation of the good that he make to the Mexicans athletes is the perfect example that a businessman don’t need to have selfish or arrogant, a good businessman is ...

The last two classes we have been talking about to topics that go one with the other the first one is name Negotiation Techniques were we discos what is a negotiation and the stages of the negotiation and the second topic we discos is the investor´s profile, what type of negotiation you need to do with an investor what you need to show him and what no. First I want to define what a negotiation is, the negotiation is to reach an agreement, in a negotiation exist tree important factor: first is that it must be beneficial for both parts, second is that there must be persuasive as a key factor, and third if this list is that you need to understand that before it is good for us, it is good for them. Another important fact in a negotiation is that you have to identify and develop a good proposal for all parts involved. The negotiation involve six steps which are: 1.         Preparation 2.        Discussions (first suggestions) 3. ...