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Mostrando entradas de octubre, 2020

Brand Fights

This week we haven’t seen any new topic but we have do a new research activity where our professor Christopher gave us a brand such as Samsung, Tere Cazola, Truck Chef, and one I didn’t know about cookies, among others. My team and I have to investigate about several things about Samsung. Searching for this information make me understand way are so many people that like Samsung and in general Android products, the freedom that the operative system gave you is amazing, by the other hand Apple have a restricted operative system so is much more easy to use when you don’t want to have to configure everything on your smartphone, but there is where everything became clear, must the people that like apple can’t see way is there that like more any other smartphone, and even when the people can buy an iPhone there are people that like that feeling of freedom that Samsung give to their consumers. And on the other hand there are always people that like to much Samsung or any Android smartphone ...

Macro Environment Analysis

On the last two weeks we have discuss about several topics such as the macro environment analysis, the outsources, offshoring and knowledge administration, another topic we talk about the environmental protection and how it affects on the acceptation of a product or a brand, we also chit chat about demographic aspects, cultural dimension of Hofstede and by last on the last two classes we talk about the marketing, more specifically the needs, wishes and demands of the consumer and the Maslow’s Pyramid. To get started I am going to explain what factors include the macro environment, it includes external factors that usually affect all organizations or most of them, there are 6 aspects that mainly involve an organization: demographic, technological, competition, economy, sociocultural and politics. Now I am going to explain what the outsource means, outsource means moving the work and activities of the company, which were previously performed in it, An example is the “Call-Center” whe...