Leon Barrios Pablo Business Workshop

  On today’s class we continue talking about branding and everything that is involved on designing the logo of a brand and how every decision will affect the way the customers relate your brand, no matter if is the color or the font every decision is important. We start with the theme of the brand loyalty that involves better customer retention, more customer referrals, cost-effectiveness and user-generated content (UGC) and reviews. After we finish with the brand loyalty we start talking about how the color is so important on designing a brand, depending on what color you use is the feeling and the emotion you will generate on the customers, for example the yellow is related with optimism, the orange is related with friendly, the read is related with the excitement, purple is related with creativity, blue is related with trust, green is related with peace and the gray is related with the balance. There are many lectures related to the election of the fonts. They mention that...

  This week we discuss and start talking about branding, the branding is separated in 5 types brand, logo, isotype, imagotype and isologo. The brand according to the Economic Times we can define it as: a name given to a product and/or service such that it takes on an identity by itself, the brand can contain important aspects that will secure the required differentiation between our competitors. Some important aspects are font, size, illustration, background, etc. The logo is the most common term used by, well. “Logo” means word and comes from the Latin. So, additional elements like symbols, images or icons in the text does not represent a logo. Because a Logo is always a lettering, typesetting, is only a grouping of letters or words. Isotype is from the Greek that means “equal or identical”. In another words an isotype is the graphical representation of the business. Is just the icon or image that visually shows the values and personality of your branding/product/service. ...

Now day the society is changing in so many different ways that the technology and the brands are having troubles to keep the pace, but all the society changes are for different forms of thinking but just a few people are trying to make a true change for the people that can’t fight for their own, in this class we view a video about how is necessary to improve the business so the people with vision problems  can use the web sites, specifically they can stand for their needs but there are a lot of people with special abilities that can’t fight for their rights, yesterday I have Reino, and we talk about how to make a big sacrifice you need to start by doing some sacrifices that are less extremes, and the change of the world is just like that, in order to make the world a better place for people with especial abilities we need to start with the most easy problems to solve, the people with  minor problems and issues, such as bad vision, with the simple change of gave the option to c...