Branding

 This week we discuss and start talking about branding, the branding is separated in 5 types brand, logo, isotype, imagotype and isologo.

The brand according to the Economic Times we can define it as: a name given to a product and/or service such that it takes on an identity by itself, the brand can contain important aspects that will secure the required differentiation between our competitors. Some important aspects are font, size, illustration, background, etc.

The logo is the most common term used by, well. “Logo” means word and comes from the Latin. So, additional elements like symbols, images or icons in the text does not represent a logo. Because a Logo is always a lettering, typesetting, is only a grouping of letters or words.

Isotype is from the Greek that means “equal or identical”. In another words an isotype is the graphical representation of the business. Is just the icon or image that visually shows the values and personality of your branding/product/service.

The imagotype is the combination of the symbol/image + Lettering. The key is the balance between the icon and the word, they are typically used together and separately, so these could turn into an icon and a logo.

And in the last type of branding is the isologo that combines the image/icon + text in a single element with interaction. They don’t work separately.

The requisites to develop a brand are:

•             One of the biggest issue starts when you must put a name to your brand.

•             Like if you as your parent how did they decide your name?

•             Some of them will answer due to a relative, a beautiful meaning, an exotic name, etc.

•             Despite the option you have decided there are some tips given by most brand houses will give                you to decide the name of your brand.